II. Analysis of Popular Large Cup Sizes and Market Applications
Currently, the large-sized milk tea cups highly favored in the market start at a 20oz base and come in various sizes tailored to different scenarios.
1. 20oz (approximately 590ml-600ml)
As the foundational mainstream size in the large-cup market, the 20oz option, with its "moderate capacity and waste-free" features, has become the preferred choice for some brands.
2.22oz (approximately 650ml-680ml)
This size is more geared towards the needs of "multi-flavor enthusiasts" and has a higher penetration rate in the blended milk tea category.
Heytea: The "Extra Large" size facilitates adding chunky ingredients like mango cubes and grapefruit pieces. The sturdy cup body resists softening even when filled with ice-based drinks.
Nayuki's Tea: The 22oz cup design is tailored for the milk tea series, featuring a curved body that conforms to the natural arc of the hand, making it ideal for extended carrying during takeout scenarios.
Mixue Ice Cream & Tea's "Super Large Cup" size accommodates extra portions of toppings like pearls and coconut jelly, while its double-layer cup design prevents deformation caused by excessive ingredients.